Newsletter Sponsorship Rate Calculator
Estimate what your newsletter sponsorship is worth, based on subscribers, niche, open rate, and ad placement.
How newsletter ad rates work
Most newsletter sponsorships are priced on CPM — cost per 1,000 subscribers. Rates rise with audience engagement (open rate), niche value (B2B and SaaS audiences command more), and ad placement (a dedicated send is worth far more than a small classified line).
FAQ
How much should I charge for a newsletter sponsorship?
It depends on subscribers, niche, open rate, and placement. Use the calculator above for an estimate based on current market CPMs.
What is a good CPM for newsletter ads?
General newsletters run $15–$30 CPM; niche B2B and SaaS newsletters often command $40–$70+.
Advertiser deciding whether to sponsor? Use the Advertising ROI Calculator →